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Peter Jones, British entrepreneur and businessman, Entrepreneur, Peter Jones Biography,
Business Entrepreneur

Peter Jones: The Visionary Entrepreneur

Early Life and Education

Peter David Jones was born on March 18, 1966, in Maidenhead, Berkshire, England. From a young age, Jones displayed a keen interest in business and entrepreneurship. He attended Desborough School and later The Windsor Boys’ School, where he excelled in various subjects. His entrepreneurial spirit was evident even during his school years, as he started several small ventures.

Peter Jones

Early Business Ventures

Jones’s first significant business endeavor began in his teens when he set up a tennis coaching school. He later ventured into the computer industry, where he established a computer business that sold personal computers. Despite initial success, this venture faced challenges, leading to its closure. However, the experience provided Jones with valuable lessons in resilience and business management.

Breakthrough with Phones International Group

In 1998, Jones founded Phones International Group, a telecommunications company specializing in mobile phone distribution. The company quickly grew, earning Jones recognition as a leading entrepreneur in the telecom sector. His innovative approach and strategic vision helped Phones International Group become one of the fastest-growing businesses in the UK.

Dragons’ Den and Media Presence

Peter Jones is best known to the public as one of the original “dragons” on the BBC television series “Dragons’ Den.” Since the show’s inception in 2005, Jones has been a prominent figure, investing in numerous businesses and providing mentorship to aspiring entrepreneurs. His charisma and business acumen have made him a favorite among viewers.

In addition to “Dragons’ Den,” Jones has appeared in other television programs and media outlets, further cementing his status as a media personality and business expert. His appearances have contributed to popularizing entrepreneurship and inspiring a new generation of business leaders.

Other Business Ventures and Investments

Beyond Phones International Group and his television appearances, Peter Jones has been involved in various other business ventures. He has invested in diverse industries, including retail, technology, and real estate. Notable investments include his stake in the online retailer Expansys and the establishment of Peter Jones TV, a production company.

Jones is also a co-founder of the Peter Jones Enterprise Academy, which aims to equip young people with the skills and knowledge needed to succeed in business. The academy reflects Jones’s commitment to nurturing future entrepreneurs and promoting enterprise education.

Personal Life

Peter Jones is married to Tara Capp, with whom he has three children. He also has two children from a previous marriage. Jones is known for his philanthropic efforts, supporting various charitable causes and organizations. His contributions to education and entrepreneurship have earned him several awards and honors, including a Commander of the Order of the British Empire (CBE) in 2009 for services to business, enterprise, and young people.

Legacy and Impact

Peter Jones’s impact on the business world extends beyond his personal success. Through his investments, mentorship, and media presence, he has played a significant role in promoting entrepreneurship and innovation. His dedication to fostering new talent and his contributions to enterprise education ensure that his legacy will endure for years to come.


Peter Jones’s journey from a young entrepreneur to a celebrated business leader and media personality is a testament to his vision, resilience, and passion for entrepreneurship. His story inspires countless individuals to pursue their business dreams and underscores the importance of perseverance and innovation in achieving success.


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