Nick Bell (born 14 August 1980) is an acclaimed Australian entrepreneur and investor, best known for founding and scaling some of the most successful digital marketing and technology companies across the Asia-Pacific region.
Early Life and Education
Nick Bell was raised on a farm in rural Victoria, Australia, where he developed a strong work ethic. He attended Mowbray High School and briefly enrolled at Victoria University to study business, but dropped out after six weeks. Before starting his entrepreneurial career, Bell worked various jobs, including bartending in London.
Career and Business Ventures

Bell’s first business venture in 2004, a skincare retail startup, failed, but it set the foundation for his future success. In 2008, with just AU$400, he launched WME (Web Marketing Experts) from his bedroom, teaching himself SEO and digital marketing. Within a decade, WME became one of Australia’s largest digital marketing agencies, generating millions in revenue and employing over 1,000 staff worldwide.
In 2017, Bell sold WME to Melbourne IT for AU$39 million, but continued expanding his business portfolio. Over the years, he has founded and invested in over a dozen companies, including:
- Appscore (Trideca) – Mobile app and digital solutions agency.
- Removify – Online reputation and content removal service.
- Lisnic – Mentoring and networking platform.
- Primal, First Page Digital, USEO, Results First, Hosting Australia, and more.
These businesses operate under his global agency collective Superist, providing digital marketing, app development, reputation management, and emerging tech services across multiple countries.
Media and Recognition
Bell has become a familiar face in Australian media. He has appeared on The Celebrity Apprentice Australia and joined the investor panel on Shark Tank Australia. His achievements have placed him on the Australian Financial Review Rich List, with a net worth surpassing AUD 200 million.
Philanthropy and Vision
Nick Bell is passionate about animal welfare and has spoken about creating an animal sanctuary on his Victorian property. He is also interested in health, longevity, and innovation, focusing on ventures that solve real-world problems.
Legacy
From a farm boy to a tech mogul, Bell’s journey highlights persistence, self-learning, and bold risk-taking. His story inspires aspiring entrepreneurs worldwide, showing how small beginnings can lead to global impact.