Rebecca Jefferd, affectionately known as Bec, is a leading figure in the beauty industry and the co-founder of Ultra Violette, an innovative Australian sunscreen brand. Ultra Violette has redefined the way we think about sun protection, creating products that are not only effective but also visually appealing and enjoyable to use.
Early Career and the Birth of Ultra Violette
Bec’s extensive career in beauty includes a pivotal role at Mecca Cosmetica, where she first met her future business partner, Ava Matthews. Their shared passion for beauty and skincare, particularly SPF, ignited a collaboration that would lead to the creation of Ultra Violette. Launched in 2019, the brand aims to transform sunscreen into a desirable part of daily skincare routines. Ultra Violette’s offerings, often referred to as “SKINSCREENS,” combine sun protection with skin-loving ingredients, making them a staple for beauty enthusiasts across Australia.
A Family-Oriented Approach to Beauty
Balancing a thriving career with family life, Bec is a mother of two boys. Her busy lifestyle has influenced her approach to beauty, favoring quick and effective solutions. She prioritizes in-shower treatments, advanced hair tools, and easy-to-use makeup products, proving that skincare can be both efficient and luxurious.
The Philosophy Behind Ultra Violette
Ultra Violette was born out of the desire to make sunscreen an exciting and integral part of beauty routines. As Bec notes, “We wanted to make SPF sexy.” This vision was not just about aesthetics; it was grounded in a commitment to effective sun protection. Bec emphasizes the importance of sunscreen in preventing skin cancer and up to 80% of premature aging. Her philosophy reflects a deep understanding of skincare, where every product plays a vital role in maintaining skin health.
The Concept of ‘SKINSCREEN’
The term “SKINSCREEN” encapsulates what Ultra Violette stands for: a line of sunscreens that not only protect the skin but also enhance it with high-performance active ingredients. According to Bec, “Our SKINSCREENS don’t just protect your skin; they also provide immediate benefits.” This approach has set Ultra Violette apart in a saturated market, offering formulations that seamlessly integrate into existing beauty routines.
Commitment to Australian Standards
Bec and Ava’s dedication to creating Australian-made products stems from the country’s strict regulations, which ensure the highest quality formulations. This commitment is evident in the effectiveness of Ultra Violette’s products, utilizing cutting-edge SPF technology to deliver superior protection.
Future Aspirations
Looking ahead, Bec envisions expanding the Ultra Violette range to cater to a wider audience. The brand aims to fill gaps in the market, ensuring that everyone can find a suitable sunscreen regardless of skin type or tone. Exciting new products are on the horizon, including innovations that promise to elevate the standard of sun protection.
Conclusion
Rebecca Jefferd is not just a beauty industry veteran; she is a visionary redefining skincare norms through Ultra Violette. Her commitment to creating effective, enjoyable products is changing the way consumers perceive sunscreen, making it an essential and stylish component of daily beauty routines. With a blend of passion, innovation, and family values, Bec is paving the way for a brighter future in skincare.
