Early Career and Professional Background
Kristy Chong is a visionary entrepreneur, social advocate, and the founder and CEO of Modibodi, a pioneering brand revolutionizing personal hygiene products through innovation and sustainability. With over 15 years of experience in senior public relations roles, Kristy has worked with leading global organizations, including McDonald’s Australia, Sanofi-Aventis, and Edelman PR. Her expertise in brand communication and corporate strategy provided the foundation for her entrepreneurial journey.
Inspiration Behind Modibodi
In 2011, after the birth of her second child, Kristy experienced firsthand the challenges of bladder leaks. Realizing the lack of sustainable and effective solutions for incontinence, menstrual, and sweat protection, she was determined to create a game-changing product. This personal experience led to the inception of Modibodi, a brand designed to challenge societal stigmas and provide a practical, eco-friendly alternative to disposable hygiene products.
Innovation and Development
Kristy embarked on extensive research and development, working alongside textile engineers and scientists to create the patented Modifier Technology. This breakthrough innovation enabled the production of reusable, leak-proof, and moisture-wicking underwear, redefining comfort and confidence for people worldwide. The Modibodi collection has since expanded to include a variety of styles, including sweat-proof and period-proof garments, singlets, and activewear.
Sustainability and Social Impact
Beyond product innovation, Kristy is committed to sustainability and social responsibility. Modibodi is designed to reduce waste and limit the environmental impact of disposable sanitary products, preventing millions of single-use items from ending up in landfills. Under her leadership, the brand actively supports organizations such as Share the Dignity and Days for Girls, which provide essential hygiene products to disadvantaged individuals.
Vision and Advocacy
Kristy’s vision extends beyond business success; she is a passionate advocate for women’s health and rights. Through Modibodi™, she empowers individuals to embrace body positivity, break taboos, and make conscious choices that contribute to a healthier planet. Her mission is to ensure that every “bodi” can live with dignity, comfort, and confidence.
Legacy and Future Endeavors
As a mum on a mission, Kristy continues to lead Modibodi with innovation, inclusivity, and purpose. Her dedication to improving lives through science-backed solutions and sustainable practices cements her as a trailblazer in the fash-tech industry. With a growing global presence, Modibodi is set to inspire even greater change in how people perceive and manage their personal hygiene needs.
