Pamela Jabbour is a visionary entrepreneur who has transformed the Australian uniform industry through her creativity, determination, and commitment to excellence. As the Founder and CEO of Total Image Group (TIG), Pamela leads a multimillion-dollar, award-winning business that dresses over 350,000 Australians daily. Her innovative approach to uniform design has made her a recognized leader in both the fashion and business worlds.
Early Life and Family Influence
Born into a family with deep roots in textile manufacturing, Pamela was inspired by her father’s entrepreneurial spirit and her mother’s love for fashion. Growing up in a household that valued hard work and creativity, she developed a keen interest in design and business from a young age.
In 2005, fresh out of university, Pamela had a clear vision: to revolutionize the uniform industry by creating stylish, well-fitting uniforms that reflect a company’s brand identity. With this idea in mind, she launched Total Image Group, aiming to fill a gap in the market for uniforms that were both functional and fashionable.
Building Total Image Group from the Ground Up
Pamela’s journey as an entrepreneur was not without challenges. At just 21 years old, she faced the daunting task of establishing her business in an industry dominated by older, more experienced men. With no customers and only a business plan in hand, she set a goal to make 100 cold calls every day. This relentless pursuit taught her the value of resilience and grit.
After a year of cold calling, Pamela secured her first customer—a small cinema chain that remains a loyal client today. From there, her business began to grow, landing a major nationwide brand with over 30,000 staff. This pivotal moment marked the beginning of Total Image Group’s transformation into a leading uniform provider.
Overcoming Challenges and Fighting Imposter Syndrome
In the early days, Pamela faced significant barriers, including gender stereotypes and self-doubt. She struggled with imposter syndrome, often introducing herself as a “sales coordinator” instead of the CEO to make her company seem larger and more established.
“The self-doubt and imposter syndrome crept in, and so for a long time, I didn’t even introduce myself as the CEO—I was the ‘sales coordinator,’” Pamela recalls. “Eventually, my confidence grew, and I engaged with clients as the CEO, knowing I had the skills to achieve my goals.”
Pamela’s persistence paid off, and she gradually built a reputation for delivering high-quality, stylish uniforms that aligned with her clients’ brand values.
Expanding into New Markets and Diversifying the Business
Under Pamela’s leadership, Total Image Group continued to grow, expanding into various sectors including retail, hospitality, healthcare, and construction. Her ability to diversify the company’s portfolio proved invaluable, especially during the COVID-19 pandemic.
“The pandemic proved the importance of having a diverse portfolio. As retail and hospitality crashed, healthcare and construction boomed, and we pivoted to meet the demands of new or expanding clients,” Pamela explains.
Pamela’s forward-thinking approach ensured that TIG remained resilient and adaptable in the face of economic uncertainty.
Innovative Leadership and Core Values
Total Image Group’s success is built on its core values: PASSION, QUALITY, GAMECHANGERS, COMMUNITY, and TEAMWORK. Pamela ensures these principles are at the heart of every uniform created.
“I believe a uniform is more than just clothing—it’s a reflection of a brand’s identity and a tool to inspire pride, confidence, and connection among teams. My mission is to make every design tell a story while seamlessly blending style, comfort, and purpose,” says Pamela.
Capsule Collection Wardrobe: A New Venture
In addition to her success with Total Image Group, Pamela launched her own fashion line, Capsule Collection Wardrobe (CCW). The clothing label focuses on timeless, versatile pieces that empower women with elegant wardrobe staples.
“I’ve been in love with fashion and designing my own clothes for as long as I can remember, so I thought I would take a chance and start my very own line,” she shares.
Capsule Collection Wardrobe reflects Pamela’s passion for design and her commitment to creating pieces that can be worn for any occasion.
Advice to Aspiring Entrepreneurs
Pamela’s entrepreneurial journey is a testament to the power of perseverance and self-belief. She encourages aspiring entrepreneurs to embrace rejection as an opportunity for growth.
“Every no is an opportunity, whether for feedback, growth, or even just to gain a new contact,” she advises.
She also emphasizes the importance of knowing your worth and setting boundaries.
“Trying to keep or impress your most challenging clients can serve a purpose, but it’s important to know when it simply isn’t the right fit so that you can direct your efforts somewhere they will be more appreciated,” Pamela says.
Achievements and Legacy
Pamela Jabbour’s achievements have earned her numerous accolades, making her a recognized leader in the uniform and fashion industries. Her insights on branding, design, and business strategy are regularly featured in prominent publications such as Retail Biz, news.com, CEO Magazine, and Ragtrader.
Today, Total Image Group is a respected, 100% family-owned business that continues to impact companies and their people through curated uniform solutions. With over 350,000 Australians dressed by TIG every day, Pamela’s legacy is one of innovation, resilience, and unwavering commitment to excellence.
