Barb Di Corti is one of Australia’s most influential and successful businesswomen, renowned for her leadership as the Founder and CEO of ENJO Australia and Sante by ENJO. With her passion, tenacity, and commitment to a healthier lifestyle, Barb has transformed ENJO Australia into a multi-million-dollar company and one of the nation’s most recognized brands in the eco-friendly cleaning sector.

Early Life and the Path to ENJO
Barb’s journey to success began in her childhood in Austria, where she was the eldest of eight children growing up on a farm. The hardworking nature of her parents shaped her strong work ethic and entrepreneurial spirit. As a young girl, she became determined to make money and developed an early knack for business, even collecting overdue payments from customers to support her family.

In her adult life, Barb moved to Australia and began raising a family. It was her son’s health struggles that sparked the idea for her groundbreaking business. After discovering ENJO, an Austrian cleaning product that uses water and microfibre to clean, Barb saw the potential to revolutionize the Australian cleaning industry. The absence of harsh chemicals was a game-changer for her son’s asthma and Barb knew she had found a solution that could benefit others.

Launching ENJO Australia
In 1994, Barb invested her family’s $40,000 life savings to bring ENJO to Australia. She started the business from her garage and used a direct selling model to introduce this innovative cleaning system to the Australian market. ENJO quickly gained popularity as Australians embraced the idea of chemical-free cleaning products that were not only better for the environment but also healthier for their homes.

Barb’s determination, hard work, and vision grew ENJO into a national brand. Through her leadership, ENJO Australia expanded its product range and became a thriving business that empowers thousands of women and mothers to run their own flexible businesses as ENJOpreneurs.

Empowering Others and Advocating for a Healthier Planet
Barb’s commitment to promoting a healthy lifestyle goes beyond her business. As a coach and mentor to her team of senior leaders, she’s created an environment where women support each other to become the best version of themselves. Her mission to help others live better lives aligns with her advocacy for healthy living and environmental consciousness.

In recent years, Barb’s role as a grandmother has given her a new perspective on life, reinforcing her drive to protect the planet for future generations. Spending time with her grandchildren has inspired her to make a difference in the world, not just through ENJO’s products, but through educating people on sustainable living and eco-friendly choices.

Personal Growth and Business Philosophy
Barb’s growth as a business leader reflects her ongoing journey of self-awareness. Acknowledging the need to balance her multiple roles as a CEO, mother, grandmother, and advocate, she’s learned the importance of being present and “switching off” when needed. This realization has improved her personal relationships and has made her a more effective leader, empowering her team to take ownership and excel without constant oversight.

Her approach to leadership is grounded in collaboration, empathy, and passion. Barb believes that success is not just about the numbers but about cultivating a positive company culture where individuals feel supported and valued.

Looking to the Future
As she continues to lead ENJO Australia, Barb remains focused on empowering women and advocating for environmental responsibility. Her vision for the future is clear: to help more people run their own businesses, pursue their passions, and contribute to the well-being of the planet. In the words of Yung Pueblo, Barb strives for “unconditional self-acceptance” while balancing patience and action.

Barb’s legacy is one of health, empowerment, and environmental stewardship. She continues to inspire women everywhere to chase their dreams, run their own lives, and take care of the planet for future generations.

• Achievements & Recognition
• Founder & CEO of ENJO Australia
• Advocate for chemical-free, eco-friendly cleaning
• Empowered thousands of women to run their own businesses
• Recognized for promoting healthy living and sustainable choices
• Coach and mentor for women in business

Barb Di Corti’s story is a testament to the power of perseverance, vision, and compassion. Through ENJO Australia, she has not only changed the way Australians clean their homes but has also inspired others to build meaningful businesses that make a positive impact on the planet.