Brad Sugars is a globally renowned entrepreneur, business coach, and the Founder, Chairman, and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 80 countries. With over 30 years of entrepreneurial experience, Brad has built an empire of businesses, franchises, and personal success, becoming a leading authority in business coaching and development. He is committed to helping entrepreneurs and business owners break free from the conventional “hustle and grind” mentality by implementing clear, actionable systems that lead to sustainable wealth and a thriving business.

Early Life and Inspiration
Brad’s journey toward business success began in his teens, fueled by an unwavering desire to learn and grow. While still in high school, he scrimped and saved his allowance to attend a seminar by renowned motivational speaker Jim Rohn—an experience that would profoundly influence his business philosophy. As one of the youngest attendees in the audience, Brad soaked up Rohn’s teachings, and these principles have guided him throughout his career. Rohn’s emphasis on personal development, clarity of vision, and the power of systems laid the foundation for Brad’s approach to entrepreneurship.

Career and Entrepreneurial Journey
Throughout his entrepreneurial journey, Brad has founded and led more than nine successful companies. However, his most notable venture is ActionCOACH, a global coaching firm that has become a leader in the business coaching industry. Under Brad’s leadership, ActionCOACH has grown from a single office to a global network, with a presence in over 80 countries and more than 1,000 locations worldwide. His leadership and strategic vision have been instrumental in setting the direction for the company, propelling it to new levels of success.

Business Philosophy: Work Smarter, Not Harder
Brad believes that true entrepreneurial success is not about working harder than everyone else but about working smarter, with clear systems and well-structured action plans. He emphasizes the importance of building a business that can operate independently of the owner—a concept that aligns with his belief that a real business is one that continues to grow and generate wealth even when you’re not actively involved. This philosophy is central to his coaching approach, and he urges entrepreneurs to “learn before you earn” by acquiring the necessary skills, knowledge, and mindset for business success.

A Visionary Leader and Mentor
As a business coach, Brad is known for his straightforward, no-nonsense approach. His coaching style cuts through the fluff, focusing on the essential strategies that lead to measurable business results. For more than two decades, millions of entrepreneurs around the world have benefited from his guidance, learning how to overcome obstacles, streamline operations, and scale their businesses. Brad’s emphasis on mindset transformation is one of the keys to his success as a coach. He understands that in order to achieve lasting success, entrepreneurs must develop the mental resilience to face challenges head-on and push beyond their limits.

Brad’s expertise is backed by years of experience navigating the challenges of entrepreneurship, having faced—and overcome—many of the same roadblocks that entrepreneurs encounter. This ability to empathize with the struggles of business owners and share valuable lessons from his own journey has made him a trusted mentor and advisor to entrepreneurs worldwide.

Author and Speaker
In addition to his coaching career, Brad is a bestselling author and sought-after keynote speaker. His books, including “Pulling Profits Out of a Hat” and “The Business Coach”, have helped countless entrepreneurs adopt the principles of successful business ownership. As a speaker, Brad delivers high-impact messages that challenge and inspire audiences to think bigger, act bolder, and create businesses that support both their financial and personal goals.

Personal Life
Beyond his professional success, Brad is deeply committed to his family. A husband and father of five, he is passionate about creating a balanced life where he can thrive both in business and in his personal life. This commitment to family drives his belief that businesses should be designed to work for their owners, not the other way around. By building systems that run efficiently without constant owner involvement, business owners can free up time to enjoy the things that truly matter—whether that’s spending time with loved ones or pursuing personal passions.

Legacy and Impact
Brad Sugars’ legacy is not just in the companies he’s built, but in the millions of lives he’s impacted through his coaching, mentoring, and advocacy for entrepreneurs. His philosophy of working smarter, not harder, and building businesses that run without the constant need for the owner’s input has reshaped the way business coaching is approached around the world.

Through ActionCOACH, Brad has cultivated a unique culture, based on 14 core values, that sets the company apart as the world’s leading business coaching firm. These values have guided not only the growth of the company but also the success of its franchise partners, creating a ripple effect of positive change in the global business community.

Final Thoughts
Brad Sugars’ impact on the business coaching world cannot be overstated. He is a visionary entrepreneur, an experienced mentor, and a passionate advocate for empowering business owners to achieve lasting success. His proven strategies, relentless drive, and commitment to his clients’ success have made him one of the most influential business coaches in the world today. If you’re an entrepreneur ready to grow your business, increase your wealth, and achieve more while doing what you love, Brad Sugars is the coach who can help you turn your vision into reality.