Introduction

Naomi Simson (born 22 February 1964) is an influential Australian businesswoman, entrepreneur, podcaster, and blogger. Renowned as the founder of the online experience gift retailer RedBalloon and co-founder of the Big Red Group, Naomi has established herself as a leading figure in the Australian business landscape.

Early Career

Naomi Simson began her professional journey in corporate marketing, gaining valuable experience with major companies such as IBM, KPMG, Apple Computer Australia, and Ansett Australia. These roles provided her with insights into successful business practices and the importance of effective marketing strategies.

Entrepreneurial Journey

In 2001, Naomi took a leap into entrepreneurship by founding RedBalloon, an online platform offering unique experience gifts. Starting with a personal investment of $25,000 and operating from her home, she grew the business into a thriving enterprise, employing 46 people by 2011. As CEO of RedBalloon until 2011, she laid the foundation for what would become one of Australia’s most successful online retail stories.

In 2017, Naomi co-founded the Big Red Group (BRG) with her partner David Anderson. Headquartered in Sydney’s CBD, BRG has become the largest marketplace of experiences in Australia and New Zealand, incorporating popular brands like Adrenaline, Experience Oz, and Lime&Tonic.

Television and Media

Naomi gained widespread recognition as one of the ‘Sharks’ on Network Ten’s Shark Tank Australia, where she supported the startup community and provided invaluable advice on pitching, purpose, and scaling. Her engaging presence on the show resonated with aspiring entrepreneurs, allowing her to share her insights over four seasons.

In addition to her role on Shark Tank, Naomi has appeared as a guest host on Studio 10 and as a panellist on ABC’s The Drum, further establishing her as a prominent voice in business commentary.

Philanthropy and Community Engagement

In 2009, Naomi participated in the reality show The Secret Millionaire – Australia, where she volunteered in disadvantaged communities. After revealing her true identity, she donated over $750,000 to various causes and individuals she had worked with during the show, demonstrating her commitment to giving back.

Naomi is also a passionate philanthropist, serving on the council of Voiceless to advocate for animal protection and holding positions on the boards of the Cerebral Palsy Alliance and the University of Melbourne Business and Economics Faculty.

Writing and Publications

A prolific writer, Naomi is the owner of the blog NaomiSimson.com, which was ranked as one of Australia’s top business blogs. She has authored two best-selling books, Live What You Love (2015) and Ready to Soar (2016), both of which reflect her entrepreneurial journey and provide guidance for aspiring business owners. Additionally, she contributed to several collaborative publications, including The Power of More Than One (2008) and Appvertising (2013).

Awards and Recognition

Throughout her career, Naomi has received numerous accolades for her contributions to business and entrepreneurship. Some of her notable awards include:

• 2005: Westpac NSW Entrepreneur of the Year
• 2008: National Telstra Business Women’s Award for Innovation
• 2011: Ernst & Young Entrepreneur of the Year Award
• 2013: Pearcey Entrepreneur of the Year Award

In 2012, LinkedIn recognized her as one of the World’s Most Influential Thought Leaders, a distinction shared by only 150 individuals globally. She continues to hold a “Power Profile” on LinkedIn as of 2017.

Conclusion

Naomi Simson is a remarkable entrepreneur whose journey from corporate marketing to founding RedBalloon and co-founding the Big Red Group exemplifies her passion for innovation and community engagement. Her influence extends beyond her businesses, inspiring countless individuals through her writing, public speaking, and philanthropic efforts. Naomi’s dedication to empowering others and advocating for meaningful business practices makes her a true leader in the Australian entrepreneurial landscape.