Early Life and Education
Tom Potter, born in Australia, grew up with humble beginnings in a country town. He left school at the age of 15 and faced joblessness by the age of 23. His passion for the food industry led him to open his first pizza shop in Albury, New South Wales, in 1987, with the support of his mother, who guaranteed a loan of $70,000. This venture marked the beginning of what would become a remarkable journey in entrepreneurship.
Founding Eagle Boys Pizza
In 1987, Tom founded Eagle Boys Pizza, which would eventually grow into one of Australia and New Zealand’s largest privately owned pizza companies. The initial store in Albury set the stage for a rapid expansion that saw Eagle Boys become a household name across the two nations. Despite his minimal education and limited financial resources, Tom’s innovative approach and unconventional business tactics propelled Eagle Boys to success.
Growth and Innovation
Over two decades, Tom Potter transformed Eagle Boys into a significant player in the fast-food industry. He developed a unique franchise model, opening more than 200 stores throughout Australia, New Zealand, and Fiji. Under his leadership as CEO, Eagle Boys employed approximately 4,000 operational staff and 120 corporate staff. Tom’s strategic vision led the company to adopt radical changes, winning numerous National Franchising Awards along the way.
In 2005, he was recognized as the inaugural member of the Franchise Council of Australia’s Hall of Fame and was later appointed Chairman of the Hall of Fame Committee in 2013. His achievements culminated in an Australian Financial Review accolade as the Young Business Person of the Year.
Leadership and Influence
Tom’s straightforward and no-nonsense approach has made him one of Australia’s most inspiring retail and franchise leaders. He is a professional corporate speaker, sharing his insights and experiences with executive teams across various industries. His ability to connect with audiences and inspire change has made him a sought-after speaker at conferences and workshops.
Strategic Ventures and Board Roles
After selling Eagle Boys to NBC Capital in March 2007, Tom retained an advisory role and served on several boards. His past and current advisory roles include:
- 2013 – 2014: Chairman, Franchise Council of Australia (Hall Of Fame)
- 2014 – 2015: Franchise Chairman, Burger Urge Group
- 2005 – 2015: Founding Director, Doc Popcorn USA
- 2003 – Present: Advisory Board Member, AFL Australian Football League (USA)
- 1987 – 2007: Board Member, Eagle Boys Pizza
- 2001 – 2004: Board Member, Brumby’s Bakeries Australia
- 1997 – 2001: Board Member, Wallace Bishop Jewellers
- 1999 – 2006: Commissioner, AFL Australian Football League (QLD)
- 1998 – 2001: Appointed Board Member by Mayor Jim Soorley, Brisbane
Recent Endeavors and Achievements
In recent years, Tom has ventured into new business opportunities, including establishing and selling a bakery concept aimed at creating drive-through models. He has also authored a book titled The Eagle Boys Pizza Story, published in 2009, detailing his experiences and insights from building Eagle Boys into a successful franchise.
Legacy and Impact
Tom Potter is celebrated as a self-made entrepreneur whose contributions to the food industry and franchising landscape have been significant. His ability to navigate trials and tribulations while achieving remarkable success serves as an inspiration to aspiring business leaders and entrepreneurs alike.
Tom continues to engage with audiences, tailoring his presentations to inspire change and drive results at all levels of business. His story is a testament to the power of innovation, determination, and the spirit of entrepreneurship.
