Stuart Gregor is a prominent figure in the Australian beverage industry, best known as the co-founder and Global Trade Director of Four Pillars Gin. With over 20 years of experience in the drinks sector, he has established himself as a leading voice in the world of spirits, drawing upon his extensive background in wine and communications.
Early Career and Liquid Ideas
Before embarking on the journey with Four Pillars, Stuart was a well-respected wine author, judge, and commentator. He founded Liquid Ideas, Australia’s foremost consultancy for food, drink, travel, and lifestyle brands, which gained significant recognition during his tenure. His expertise in marketing was further solidified with a Master’s degree in Marketing from the Melbourne Business School and a Diploma in Wine Marketing from Adelaide University.
Four Pillars Gin
In 2013, Stuart co-founded Four Pillars Gin in Healesville, Yarra Valley, alongside Cameron Mackenzie and Matt Jones. Under his leadership, Four Pillars quickly rose to prominence, garnering acclaim both domestically and internationally. The brand has been awarded the prestigious title of International Gin Producer of the Year at the International Wine and Spirits Competition three times (2019, 2020, and 2023) and has expanded its reach to over 30 markets worldwide. In July 2023, Four Pillars was sold to drinks giant LION, marking a significant milestone in Stuart’s career.
Stuart’s role at Four Pillars encompassed a range of responsibilities including marketing, presentation, negotiation, and public relations. His engaging personality and expertise made him the brand’s spokesperson, often referred to as the “mouthpiece” of Four Pillars. He is known for his candid discussions on the nuances of drinks and the industry, along with a keen sense of humor that resonates with audiences.
Industry Leadership and Contributions
Beyond his work with Four Pillars, Stuart has held various leadership positions within the industry. He served as President of the Australian Distillers Association from 2014 to 2022, during which time he witnessed and facilitated the remarkable growth of the Australian distilling community. His contributions to the industry were recognized in 2023 when he was inducted into the Australian Distillers Hall of Fame, becoming the sixth inductee following the founding fathers of modern Australian craft distilling.
Stuart has also been actively involved in several notable not-for-profit initiatives, including RUOK? Day and OzHarvest, where he spent eight years on the board. His commitment to social impact reflects his belief in the importance of giving back to the community.
Media Presence and Storytelling
A gifted communicator, Stuart is a seasoned speaker and commentator, frequently sharing his insights on various platforms, including television shows like ABC’s Gruen and The Morning Show. He has contributed hundreds of published columns on topics related to food, drink, travel, and culture. In late 2023, he began writing a monthly column for ESCAPE, Australia’s largest circulation travel publication.
Stuart’s storytelling prowess extends to his role as an MC and auctioneer, where he engages audiences with his dynamic presentations. He often discusses themes such as leadership, marketing, and the journey of turning a passion for drinking into a thriving business.
Education and Accolades
Stuart holds several qualifications, including a Diploma in Wine Marketing, a Master’s in Marketing, and is a Graduate of the Australian Institute of Company Directors. He has achieved Global Wine and Spirits Trust Level 3 in Wine and Level 2 (with Distinction) in Spirits. His expertise has made him a sought-after judge for numerous wine and spirits competitions, and in 2024, he will serve as the inaugural Chair of Judges at the Sydney Royal Distilled Spirits Show.
Personal Life
Based in Sydney, Stuart is a dedicated father of two and a sports enthusiast, passionately supporting teams across various codes, including the Sydney Swans, Eastern Suburbs Roosters, Manchester United, Denver Broncos, and the Wallabies. He continues to explore new opportunities and adventures in the beverage industry while improving his golf handicap.
Stuart Gregor remains a significant force in the Australian drinks landscape, blending his love for storytelling with a deep understanding of branding and business, and he continues to inspire those around him.
