Siimon Reynolds is a prominent Australian entrepreneur, co-founder of the Photon Group, and a leading figure in the marketing communications industry. Under his stewardship, Photon Group evolved into the 15th largest marketing communications conglomerate globally, comprising 52 companies and employing over 6,000 people. Siimon is also a passionate speaker and mentor, having lectured to more than 50,000 business professionals across Australia on success in advertising, marketing, and personal development.
Early Success in Advertising
Siimon’s journey in advertising began at an astonishingly young age—he won his first advertising award while still in school. This early achievement set the tone for an impressive career marked by rapid growth and numerous accolades. He gained recognition as one of Australia’s youngest self-made millionaires, a title highlighted by 60 Minutes.
Industry Recognition
Throughout his illustrious career, Siimon has received nearly every major advertising award globally, making him the only Australian to achieve this feat. His accolades include the prestigious Gold Lion at the Cannes Lions International Festival of Creativity, the Gold Pencil at the New York One Show Awards, and the Grand Prix at the London International Advertising Awards. He has also been honored with numerous Australian awards, including Television Commercial of the Year, Magazine Ad of the Year, Newspaper Ad of the Year, and Agency of the Year on two occasions. His accomplishments earned him the title of NSW Young Achiever of the Year in the Career section.
Siimon’s expertise has been featured on prominent platforms, including 60 Minutes, Today Tonight, A Current Affair, Bloomberg, and America’s NBC Today Show. He has also served as a board member for the Sydney Film Festival, further demonstrating his commitment to the arts and culture.
Authorship and Thought Leadership
As a successful author, Siimon has published multiple books across six countries, with his work “Why People Fail” quickly ascending to the number two spot on the Business Bestseller List and the three spot on the Self-Improvement Bestseller List. Another notable book, “When They Zig You Zag,” offers insights into achieving personal ambitions by forging one’s own path rather than conforming to conventional wisdom.
Siimon’s teaching focuses on brand creation, sales enhancement, product marketing, and professional development. His presentations are renowned for being both motivating and thought-provoking, enriched with compelling stories and cutting-edge research that inspire audiences.
Mentorship and Coaching
After a successful entrepreneurial journey in marketing, Siimon transitioned to mentoring CEOs, entrepreneurs, and ambitious individuals worldwide. His unique approach to coaching is grounded in his personal success, setting him apart from many conventional business coaches.
Siimon’s passion lies in studying human performance and facilitating breakthroughs for individuals trapped in cycles of failure, guiding them toward achieving their dreams. He has authored five books on high achievement and has been recognized internationally for his speaking engagements, consistently ranking among the top speakers at various conferences.
Continuing Impact in the Business World
Siimon co-founded Photon Group, rapidly scaling it from two employees to 6,000 in just eight years. He currently serves as the Chairman and co-founder of OMG, one of Australia’s largest online networks, which has developed over 30,000 websites. Over his 30-year career, Siimon has received more than 50 business awards and has appeared in various media outlets as a prominent high achiever, including as a Shark on Australia’s original version of Shark Tank (Dragon’s Den).
His extensive expertise culminated in the groundbreaking book “Why People Fail,” which identifies 16 fundamental causes of failure in businesses and executives, along with practical solutions. Siimon now personally mentors 22 CEOs globally, helping them navigate challenges and maximize success.
Recent Ventures
In a testament to his commitment to innovation, Siimon Reynolds was appointed as Chairman of BuyersCircle, a startup founded in 2019 by former Alibaba executives. BuyersCircle leverages social media for e-commerce, allowing small businesses and influencers to market and sell products through platforms like Facebook and Twitter. Siimon’s vision is to replicate the success of China’s social e-commerce platform Pinduoduo in Western markets.
Reynolds is dedicated to helping BuyersCircle articulate its story, mentor senior managers, and connect with key industry figures. His strategic objectives aim to enhance the company’s position in the rapidly evolving e-commerce landscape.
With a storied career characterized by relentless passion and innovative thinking, Siimon Reynolds continues to inspire and empower the next generation of business leaders and marketers. His journey exemplifies how dedication, focus, and creativity can lead to extraordinary success in the dynamic world of advertising and beyond.
