Greg Roebuck is a distinguished operator and investor with over 35 years of experience in the automotive and technology sectors. As a partner and member of the Investment Committee, Greg plays a pivotal role in guiding strategic initiatives and investment decisions across various firms.
Early Career and Education
Greg’s journey began with a strong foundation in technology. He studied Computer Science at RMIT and worked in various software companies, including launching his own venture. In 1983, he joined Pentana Solutions as a software developer, eventually becoming Joint Managing Director. During this time, he developed an innovative network solution that connected hundreds of automotive dealerships, allowing them to trade spare parts in real time. This groundbreaking work laid the groundwork for what would eventually become carsales.com Ltd.
Founding Carsales.com Ltd.
In 1997, Greg founded carsales.com Ltd., which has grown to become Australia’s leading automotive internet site. Under his leadership, carsales.com quickly rose to prominence, transforming the automotive classifieds market and establishing a strong online presence. The company is now a top 100 ASX-listed business with a market capitalization exceeding $3 billion, and it has expanded its reach with investments in Mexico, Brazil, Korea, Argentina, Colombia, and Southeast Asia.
Achievements and Recognition
Greg’s entrepreneurial success was recognized in 2009 when he was named the EY Australian Entrepreneur of the Year, an accolade he received for his innovative contributions to technology and emerging businesses. He has shared his insights on various panels, including the prestigious World Entrepreneur of the Year event in Monte Carlo.
Under his guidance, carsales.com Ltd. has featured on the BRW Fast 100 list for five consecutive years and currently employs over 400 staff. The company’s headquarters is in Richmond, Victoria, and it operates multiple leading websites, including bikesales.com.au, boatsales.com.au, trucksales.com.au, and quicksales.com.au.
Leadership Roles and Current Ventures
In addition to his role at carsales.com, Greg chairs Pentana Solutions Pty. Ltd. and Chargefox Pty. Ltd., a rapidly growing ultra-rapid electric vehicle charging network company. He also serves as a non-executive director of Walkinshaw Automotive Group, which includes brands such as HSV, NewAge Caravans, and a supercar racing team. Greg remains an active investor in numerous start-up and technology businesses, continually seeking opportunities to drive innovation and growth.
Legacy and Future Directions
Greg Roebuck’s legacy as a leader in the automotive and technology sectors is underscored by his commitment to excellence and innovation. Recently ranked as the fourth-best CEO in Australia by the Australian Financial Review for his exceptional returns to shareholders, Greg’s influence extends beyond the automotive industry. His vision continues to shape the future of online automotive services, positioning carsales.com Ltd. as a key player in the global market.
In summary, Greg Roebuck exemplifies the qualities of a successful entrepreneur: vision, determination, and an unwavering commitment to innovation. As he continues to guide the next generation of automotive technology, his impact on the industry will be felt for years to come.
